The mechanics change. The discipline does not.
What counts as a good acquisition cost depends on the market, the cycle, the regulation around it and what a customer is worth once they are through the door.
Four variables move everything else.
Value per conversion sets what can be spent. Sales cycle length decides how long a channel has to be funded before it can be judged. Regulation limits what can be said and to whom. Buying behaviour decides how many people are involved in the decision and how long they take.
Change those four and the same campaign structure produces a very different result. It is the reason a retail playbook applied to a six month enterprise cycle fails quietly for two quarters before anyone can prove it.
Where we work.
Each has its own definition of a qualified customer, and its own way of hiding a bad one.
Where rules apply, they shape the plan from the start.
In finance and iGaming, what can be advertised, to whom and in which market is decided before creative work begins. Approval processes belong in the campaign timeline rather than at the end of it.
Licensing and regulatory compliance sit with the advertiser. ProData works within the permissions and standards a client confirms, and holds no licence or authorisation of its own.
Every market has a number that decides everything.
Tell us what yours is and where the current programme stops working. We will tell you which part we would look at first.